What do we call it? Help name our track.
Posted: Tue Dec 02, 2014 11:55 am
Our new circuit is going to need a name. This might sound simple but there are some considerations to take into account that will give us marketing flexibility and a name that will continue to be known even after the changing of a title sponsor's name. For instance, the Saddledome was just the Saddledome for a long time before it was the:
1. Canadian Airlines Saddledome
2. Pengrowth Saddledome and now
3. Scotia Bank Saddledome
Laguna Seca has always been Laguna Seca but has had different sponsor names attached to it. They are currently Mazda Raceway Laguna Seca.
With the building of the new facility, one company stands alone as a great contributor to it being built. They are North Star Constracting who supplied many of the pieces of the puzzle is such a way that we were able to come in under budget. With this in mind, an offering of naming rights for a certain amount of time for our track is part of the thank you that I think is appropriate.
So we would have the first part of the name as North Star and still need a second name. There have been many names for race tracks ranging from:
1. Motorsport Park
2. Gardens
3. Raceway
4. Ring
5. Speedway
6. SpeedBowl
7. Complex
Another viewpoint is to take into account the historical heritage or specific location of the site. Our site is known as the Pivot Fields which refers to the irrigation Pivots that swept water across the land in radar fashion for the grass fields.
Suggestions might be:
1. Pivot Fields
2. Circuit of the Prairies
3. TransCanada
So mix and match to see what works. Have fun.
John K
President
1. Canadian Airlines Saddledome
2. Pengrowth Saddledome and now
3. Scotia Bank Saddledome
Laguna Seca has always been Laguna Seca but has had different sponsor names attached to it. They are currently Mazda Raceway Laguna Seca.
With the building of the new facility, one company stands alone as a great contributor to it being built. They are North Star Constracting who supplied many of the pieces of the puzzle is such a way that we were able to come in under budget. With this in mind, an offering of naming rights for a certain amount of time for our track is part of the thank you that I think is appropriate.
So we would have the first part of the name as North Star and still need a second name. There have been many names for race tracks ranging from:
1. Motorsport Park
2. Gardens
3. Raceway
4. Ring
5. Speedway
6. SpeedBowl
7. Complex
Another viewpoint is to take into account the historical heritage or specific location of the site. Our site is known as the Pivot Fields which refers to the irrigation Pivots that swept water across the land in radar fashion for the grass fields.
Suggestions might be:
1. Pivot Fields
2. Circuit of the Prairies
3. TransCanada
So mix and match to see what works. Have fun.
John K
President